Customer Success Is Key
Staring an Enterprise SaaS company? Don’t forget Success
Founding an enterprise-facing startup SaaS company? Hire an experienced or talented customer success person early on. You may ask, “But we don’t even have a product. Are you crazy?” Success is built-in to product design. It’s not an after thought.
Time to Market is Short
Let’s get specific. The time to market, even for an enterprise-facing startup, is months, not years. Most startups these days are leveraging SaaS solutions to develop and deliver their products. You can get an alpha product to your design partners or early customers in a matter of weeks. But what are you delivering?
Product = Code + Information + Service
The product should be one seamless environment where the user does work, learns or gets help when necessary, and provides feedback. Customer’s don’t want multiple accounts to use your product, learn about it, and...